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The Importance of Reputation Management Reputation management is one of the most important strategies any company or independent business person can use to stay competitive in their market. Reputation is a key asset in the success and value of any business. It must be monitored constantly, because if left unchecked, things could spiral out of […]

Some Advantages of small businesses in marketing Small businesses have several advantages in relation to marketing. A very important advantage is mainly the fact that marketing strategies in these types of companies are managed by people who have a greater interest in their commercial success. However, these companies just like with independent entrepreneurs, also suffer […]