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What is Cobranding and How to Use It Cobranding is when companies cooperate in branding products or join forces to offer their products or services together in the same place. The latter became a trend in the early 90’s when restaurants like Pizza Hut, Taco Bell and KFC started to unite forces by placing branches […]

What is top of mind marketing? Top of mind is what every company wishes they could achieve when it comes to their marketing strategies. It relates to what brands consumers think of first, in relation to a certain product or service. The correct term is Top-Of-Mind-Awareness or TOMA for its acronym. The goal of every […]