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Recent Posts

How to Measure Performance in any Business There is a well-known way of measuring the performance of any business in regards to its objectives. It is done by implementing Key Performance Indicators or KPIs which allow any manager to monitor and measure how different areas are performing. This strategy is also used to establish values […]

What is Cobranding and How to Use It Cobranding is when companies cooperate in branding products or join forces to offer their products or services together in the same place. The latter became a trend in the early 90’s when restaurants like Pizza Hut, Taco Bell and KFC started to unite forces by placing branches […]